Apple Bids Over $150 Million Annually for U.S. Formula 1 Streaming Rights
Apple is making a big push into sports streaming, reportedly bidding at least $150 million per year for U.S. rights to stream Formula 1 races starting in 2026.
- This move aligns with Apple’s growing focus on expanding its streaming services.
- Formula 1’s popularity in the U.S. has surged, making it a valuable asset for streaming platforms.
- Apple’s bid signals a strategic shift towards live sports to attract and retain subscribers.
This could reshape sports broadcasting and add a new dimension to Apple’s content ecosystem.
